前回（2012年＝314,248人）と比べ、来場数が減少したのは、業界で巻き起こる世界的な再編が影響している。一方で、この流れが来場者の質を高めた、とも言える。そして特筆すべきは、来場者のおよそ半数が、この先12か月において、業績が好転するだろうと期待している点だ。『大規模なグループ、あるいは社員旅行の一環でdrupaを視察することは、次第に少なくなってきている。それよりも、経営者、取締役、責任者がデュッセルドルフにやってきている。それも、世界188か国からだ。』と、メッセ・デュッセルドルフ代表取締役社長W. M. ドーンシャイトが説明している。
ドイツ国外からの来場割合は76%に達した。これは、4年前の前回開催から16ポイントも高い数字だ。なかでも、これに貢献したのはアジアからの来場者で、ドイツ国外からの来場者の17%を占める（2012年は13.6%）。そして、ここで最大の割合を占めたのはインドで全体の5%、中国が同3%と続く。欧州諸国では、イタリア、フランス、オランダ、英国からの来場が顕著だった。『これは、世界市場におけるdrupaの重要性と評価が、さらに高まっていることを示している。drupaはまさに、印刷・メディア産業を代表する世界No.1の専門メッセだ。』と、W. M. ドーンシャイトは分析している。
会期中、drupa cube、drupa innovation park、3D fab + print、touchpoint packaging、そしてPrinted Electronics and Solutions と、それぞれのテーマに則した専門家が集う併催プログラムが行われ、どれも大盛況だった。来場者のふたりにひとりは、これら特別展、講演に興味を示していた。特に、『drupa cube』は、大きな注目を集めた。11日間におよぶメッセ会期中、およそ3,500もの来場者がこのエリアを訪れた。なかでも関心が高かったのは、F. ヨハンソン氏（The Medici Group創設者・CEO）、S. エイモス氏（Silas Amos Ltd. Design Thought創設者）、そしてS. ウォール氏（HP社最高技術責任者、HP中央研究所国際部門長）らの基調講演だった。また、マーケティング責任者、創造性が求められる職種を対象に、メッセ・デュッセルドルフが業界媒体W&Vと協力・実施したCreative Dayは、参加券が完売するほどの人気を示し、そして経営陣を対象としたセッションも、予約でいっぱいとなった。
ビジネスモデルに焦点をあてた、『drupa innovation park （dip）』だ。フィールドサービスや広告における、拡張現実（AR）の市場性の高い応用だけではなく、マルチチャネル・キャンペーンの成功事例なども示された。コンテンツ主導型dip 2016の極めて重要な見識は、印刷が意義と付加価値を生む、ということである。
Asahi, Dr. Dieter Niederstadt, Technical Marketing Manager With drupa 2016 we see our efforts confirmed that visitors, prospects and customers changed their point of view in the flexo printing area completely. In today’s surrounding, stunning graphical quality is a given. Customers are more looking into productivity advancements of a product such as the improvement in overall equipment effectiveness, e.g. to reduced make ready waste and fewer press wash-ups. We were happy that we had the opportunity to explain the perfect solution of fixed colour palette printing in reference to extended color gamut (ECG) and drupa was a good podium for that. These OEE benefits create significant improvement at the print converter and has been a hot topic in our conversations at the booth.
Bobst, Jean-Pascal Bobst, CEO The industries we serve today are searching for drastic productivity improvement through innovations, services and people relationship. Moreover the digitalization of the packaging supply chain is paving the way for the future. This year´s drupa has again been a great platform for us to demonstrate that we deliver the right solutions for our customers´ applications – be they folding carton, flexible material, labels or corrugated board.
Canon, Jeppe Frandsen, Executive Vice President Canon Europe Canon came to drupa 2016 with the aim of demonstrating the range and depth of our capabilities in a way that reflected the real business of our customers. We set out to give visitors fresh ideas about how they could expand their capabilities and to inspire them to unleash print in their own individual ways. We’ve surpassed that objective on multiple levels. The response of visitors to what we’ve shown and discussed with them has been hugely positive. The deciding factor for so many Canon customers here at drupa 2016 has been the inspiration they have taken from the live print applications we have shown – so much so, in fact that for us it has been the ‘applications drupa’. Our many applications, offering significant added value particularly in the areas of commercial print and publishing, have given them confidence in the immediate business potential of our end-to-end solutions and, through their investments with Canon, they’re looking to ensure the long-term future of their businesses. In turn, our commitment far beyond drupa is to give them the long-term support to achieve their goals.
CHILI publish, Kevin Goeminne, CEO drupa 2016 gave us the opportunity to show that CHILI publish has evolved a lot since it first drupa participation in 2012. With not only the launch of a new product but also the numerous partnerships, CHILI publish wants to emphasize that our company is growing and is becoming an important player in the industry. At the booth, we wanted to create a casual and cosy feeling where people were welcomed to learn more about CHILI publish and its products. Which has certainly paid off as the number of visitors on our booth exceeded our expectations! drupa gave us the opportunity to meet people we have only been in contact with via mail or phone and to strengthen existing contacts in real life. CHILI publish is looking forward to the next edition of drupa and will make sure to show many more innovations by then!
EFI, Guy Gecht, CEO The USP of drupa is clearly the production plants in operation. This allows visitors to follow and assess the complete workflow. An asset no other trade fair in the world has to offer.
Enfocus, Fabian Prudhomme, Vice President Again, drupa managed to attract visitors from all over the world, which gave us an extraordinary opportunity to touch base with our existing Enfocus community as much as with new customers. People who were not familiar yet with Enfocus had the chance to discover our solutions and the value these can bring to their respective companies. We showcased the endless possibilities of the Enfocus solutions during the 800 live demos we delivered on our booth. We are absolutely delighted with the feedback and votes of confidence we received from our visitors. Not only is this the result of our customer centric approach in everything we do, but I also believe that we succeeded in convincing our visitors that it is possible to not only touch the future but also automate it! This drupa was the most successful edition for Enfocus yet and we are already looking forward to drupa 2020.
Epson, Duncan Ferguson, Executive Director, Professional Printing & Robotics, Epson Europe This drupa is Epson’s biggest ever showcase for our most complete range of inkjet printers for prepress, signage, photographic, textile and label applications. We have had a very successful show with significant orders from companies around the globe, particularly for the SureColor SC-S signage range, which has led us to increase production to meet demand. Interest in our SurePress L-6034UV digital label press, commercialised at drupa, was high with orders taken at the show from Germany and the UK. Our Print Shop Zone too was extremely busy and attracted huge interest from visitors discovering how our desktop solutions enable them to offer a collaborative design-and-print service to produce personalized products.
Esko, Udo Panenka, President At drupa 2016, Esko exhibited with its sister company X-Rite Pantone and subsidiaries Enfocus and MediaBeacon. Spread out across six Inspiration Zones, visitors experienced the combined innovations to improve the steps of a typical packaging production workflow. Bringing that message and demonstrating the value add of a connected and integrated workflow has come across really well for the many visitors we welcomed at our stand. This drupa helps us to reconfirm our leadership position in all domains of packaging and labels workflows; the overwhelming amount of visitors from all over the globe exceeded our expectations both in closed orders as well as in new contacts.
Goss, Eric Bell, Marketing Director Achieving More Together’ was undoubtedly the right theme for Goss this drupa. We’ve had a very successful show, working side-by-side with our partners, and this will be continue to be the most logical way forward to support not only our existing customers, but new prospects too. Our drupa 2016 successes include significant product orders, signed for live on the stand; the sale of the first Goss Thallo system since acquiring of this product line from DG press ServiceS; and the launch of another Goss industry-first, the embedded color bar for web offset packaging production. All in all, drupa 2016 far exceeded our expectations and confirms that our approach to business, with our customers and partners at the forefront of our strategy, is the right direction for Goss moving forward.
Heidelberger Druckmaschinen AG, Gerold Linzbach, CEO We are very satisfied with the outcome of the trade fair. Thanks to drupa Heidelberg starts into the new business with a positive outlook. Our motto Simply Smart was a success with visitors. We received a high demand for our industrial printing ranges and exceeded our own targets. The further automation of offset printing produced a high number of contracts signed especially for our high-performance presses. Together with our partner Fuji we have set new standards in industrial digital printing. The debut and market launch of our new digital printing machine Primefire 106 was extremely promising prompting worldwide sales for packaging applications. With drupa tailwainds we are on course for growth.
Highcon, Aviv Ratzman, CEO and Co-Founder drupa 2016 has been a tipping point for our business. We launched our technology at drupa 2012, but this one has been a real reinforcement of our vision. Sales to both new customers and existing customers have surpassed our expectations by far. drupa has been confirmation that digital technology, and finishing in particular, has reached the point where it is becoming mainstream. Many of the customers we met during drupa have realized the need to start investing in technology rather than continue to expand capacity, adding value to their products instead of competing on price.
HP, Francois Martin, worldwide marketing director HP Graphics Solutions Business drupa 2016 has been a landmark show for HP. It is clear that digital has arrived as mainstream, with HP experiencing the best attendance at any drupa ever and with sales not only surpassing 2012 results by 20%, but exceeding our 2016 ambitious goals by 25% overall. drupa continues to be the most relevant industry event for innovation, and HP is committed to keep reinventing to help our customers reinvent their own possibilities, ensuring that drupa 2020 is better than we could imagine.
Ink Router, Robert Godwin, Director of Business Development Our first time exhibiting at drupa was a great success. It made it possible for us to introduce our dynamic new product, InkRouter to visitors from all over the world. One of the largest fairs in the world brought us in contact with leaders in the printing industry, which offered us the opportunity to network and to create more brand awareness and brand recognition. Sabine Geldermann, Global Director of drupa and the Messe Düsseldorf team did a great job, I’m glad we were part of this event. drupa 2016 has exceeded our expectations and we are already looking forward to the next edition!
Kodak, Olivier Claude, Worldwide Director of Sales and Customer Operations drupa 2016 completely exceeded Kodak’s expectations. Tens of thousands of high caliber visitors, customers and prospects from around the world visited our stand to do business and see the more than 20 products and technologies Kodak launched at this year’s show. The fact that we hit our sales target on Day 7 – and having reached 168% of our sales target on Day 9 - is testimony of the industry’s trust in our cutting edge technology, which helps our customers deliver on profitability, sustainability and growth.
Landa, Benny Landa, Chairman drupa 2016 will be remembered as the inflection point in the industry’s transition from mechanical printing to digital. In the past, digital printing vendors had to try to convince the market that digital is the way to go. Previously it was a ‘push’ selling motion. Now, for the first time, the situation has reversed. There is a very strong ‘pull’ from the market, driven by both customers and brand-owners, who are now demanding digital printing. It seems that the market leaders – in packaging, commercial printing and in publishing – have come to the realization that they simply must go digital. For Landa Digital Printing, this market awakening has been particularly rewarding, as reflected in the substantial number of orders which we took at drupa. Customers are telling us that no one comes even close to matching our quality, speed, substrate independence and print cost, which combine to create a tremendous value proposition.
Massivit 3D Printing Technology, Lilach Sapir, VP Marketing and Business Development This drupa is Massivit 3D first presentation at an international trade fair. It was a great chance for us to present our 3D printing solutions made for printers in an exhibition for Print Service Providers. Our expectations are more than fulfilled. We had some nice sales mostly to large/wide format printers who understand that the use of 3D printing is their future and enables them to add another dimension to their business and grow their services and business in the visual communication world.
Mimaki, Mike Horsten, General Marketing Manager EMEA drupa always gathers visitors from all around the world and from all different segments of the printing industry. Our 295 sq. booth was a success and attracted a large audience during the 11 days of show! The drupa organisation was as impeccable as ever, and it manages to keep up with the trends in an evolving industry. We had the chance to talk to our customers and discuss how Mimaki can support them with future opportunities. Our Design Book was a big hit, as it shows what kind of applications Mimaki customers have already developed in the past and it thanks our clients for their creativity. This portfolio also inspires people and shows the amazing results that emerge when we create together with our clients. QuadTech, Karl Fritchen, President drupa 2016 has been a fantastic show for QuadTech! We wanted to reach specific printing markets with the launch of four new products. There is no better place than drupa to connect with those markets, and take advantage of the bright spotlight. Not only was the quantity of show visitors very high for us, but also the quality. It seemed that almost all were customers or potential customers of our print technology. We experienced very high interest and extremely positive response to our ColorTrack, DeltaCam, Inspection System and MultiCam TRIM introductions. After investing heavily in new technology innovations, drupa gives us the opportunity to meet with our markets directly, and show them the fruits of our labor.
Ricoh, John Blyth, Market Development Manager & Production Printing Business Group For us drupa 2016 has been all about enabling Ricoh to open new worlds of opportunity to new and potential clients alike. We have been delighted by the strong and steady flow of visitors on to our stand. There is nowhere like drupa for bringing decision makers in our industry, from all corners of the globe, together. Most notable of all for us has been the relative seniority and influence of so many of those we have been proud to host on our stand. They seem to have appreciated the warm open welcome and the way Ricoh has set out a clear narrative that covers the full, integrated breadth of services and solutions that we offer. In production printing and beyond. From multi-drop inkjet to additive manufacturing, end to end workflow to neon toner and lean and green consultanc. Drupa 2016 has been eventful. But overwhelmingly in a positive way and we are already looking forward to drupa 2020.
Scodix, Amit Shvartz, Vice President of Marketing Gaining over 100 new customers in 11 days, Scodix had an extremely successful drupa 2016. The largest exhibition in print provides a hugely popular forum and within this buzzing environment, we saw sales doubling and doubling with each coming day. With an incredibly fruitful launch at the show in 2012, we saw our company grow from 12 to over 200 customers and drupa played a vital part in that accomplishment. We hoped for similar success in 2016 and the show has exceeded all expectation. Scodix’ vision to ‘enhance your competitive edge’ and drupa’s message of ‘touch the future’ went hand-in-hand for us at the show and we saw these synergies demonstrated by phenomenal business results.
VDMA, Dr. Markus Heering, Managing Director of the Printing and Paper Technology Association within the German Engineering Federation (VDMA) Not only our own VDMA stand got an enormous respones, our member companies also gave us the feedback that the quality of conversations they had and the numner of lead and new orders were extremely positive. Our manufacturers have made use of the lately difficult years to develop custom-fit solutions for the changed needs in the print industry. We have every reason to look to the future with optimism. Print is an industry with a future!
Xeikon, Danny Mertens, Corporate Communications Manager drupa 2016 was a special edition for us, as it was our first major show since we were acquired by Flint Group. The booth, including a number of Xeikon technologies and Flint Group presence, made this collaboration visible for our visitors. With the theme “X marks the spot”, we wanted to mark our position in the market. We are pleased to say that once again, drupa 2016 has been a successful edition for us. We aimed to create an open and welcome atmosphere at our booth and this was more than visible through the amount of visitors on our stand every day. It gave us the opportunity to get in contact with partners, competitors, existing customers that we have known for years and new, future customers from all over the world. drupa is a unique experience, not only by its size but most of all by its diversified public. Countdown for the next edition in 2020 has started!
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