世界の印刷産業に勢いを与えたdrupa 2016

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高い投資熱が後押しし、多くの商談がまとまる

Photo: drupa visitors in the trade fair hall

世界の印刷産業に勢いを与えたdrupa 2016

高い投資熱が後押しし、多くの商談がまとまる

世界最大かつ最も重要な、印刷・クロスメディアソリューションを取り上げる業界専門見本市drupa 2016の雰囲気は、事前の期待をはるかに超えた高い投資熱が後押しし、非常に活気に満ちあふれていた。世界54か国からデュッセルドルフ見本市会場に集結した出展者は1,837を数え、そしてそのほとんどが、受注、ならびに潜在顧客とのコンタクトを効率的に獲得でき、また、世界の印刷産業全体から前向きな姿勢を感じられた、と11日間におよぶ会期を総括している。加えて、新たなコンセプト、そして3D印刷、機能性印刷、包装印刷など、力強い成長性が見込めるこれからの分野に焦点があてられたことに対し、最高の評価を得た。印刷技術は、出版・商業・包装・産業印刷をはじめ、全ての応用分野に対し、それぞれにあったソリューションを提供し、新たなビジネスモデルの創出を可能にする。『印刷産業は、絶えず創造、改良を行い、高い可能性を秘めたさまざまな面を提供してる。まさにそれを、drupa 2016は非常に印象的に示した。全19ホールにおいて、困難な状況から脱し、未来をとらえた、非常に革新的な業界を体験することができた。』こう語るのは、drupa実行委員会会長であり、KBA社代表取締役社長のC. ボルツァ=シューネマンである。

 

意思決定者が世界中から集結するB2Bメッセ

世界188か国からおよそ260,000もの業界関係者に加え、74か国1,900におよ

ぶメディアがデュッセルドルフを訪ね、技術イノベーション、今後の動向、新たなビジネスモデルについて情報を得た。来場者の質は非常に高く、全来場者のおよそ75%は、経営者、取締役など、製品の購入にあたり決定権を持つ、あるいは共同決定できるレベルの人々だった。来場者アンケートにおける、そのほかのさまざまな指標も、drupaが申し分のないB2Bメッセであり、かつ経営判断が行われている場であることを、明確に示している。例えば、全来場者の54%は具体的な投資意思を持っており、29%は会期中に発注を決定している。また、30%は会期後に発注を予定し、少なくとも60%は、新たな取引先を見つけることができた、と回答している。

 

前回(2012年=314,248人)と比べ、来場数が減少したのは、業界で巻き起こる世界的な再編が影響している。一方で、この流れが来場者の質を高めた、とも言える。そして特筆すべきは、来場者のおよそ半数が、この先12か月において、業績が好転するだろうと期待している点だ。『大規模なグループ、あるいは社員旅行の一環でdrupaを視察することは、次第に少なくなってきている。それよりも、経営者、取締役、責任者がデュッセルドルフにやってきている。それも、世界188か国からだ。』と、メッセ・デュッセルドルフ代表取締役社長W. M. ドーンシャイトが説明している。

 

業界世界No.1の国際的な専門メッセ

ドイツ国外からの来場割合は76%に達した。これは、4年前の前回開催から16ポイントも高い数字だ。なかでも、これに貢献したのはアジアからの来場者で、ドイツ国外からの来場者の17%を占める(2012年は13.6%)。そして、ここで最大の割合を占めたのはインドで全体の5%、中国が同3%と続く。欧州諸国では、イタリア、フランス、オランダ、英国からの来場が顕著だった。『これは、世界市場におけるdrupaの重要性と評価が、さらに高まっていることを示している。drupaはまさに、印刷・メディア産業を代表する世界No.1の専門メッセだ。』と、W. M. ドーンシャイトは分析している。

 

併催専門プログラムに対する高評価

会期中、drupa cube、drupa innovation park、3D fab + print、touchpoint packaging、そしてPrinted Electronics and Solutions と、それぞれのテーマに則した専門家が集う併催プログラムが行われ、どれも大盛況だった。来場者のふたりにひとりは、これら特別展、講演に興味を示していた。特に、『drupa cube』は、大きな注目を集めた。11日間におよぶメッセ会期中、およそ3,500もの来場者がこのエリアを訪れた。なかでも関心が高かったのは、F. ヨハンソン氏(The Medici Group創設者・CEO)、S. エイモス氏(Silas Amos Ltd. Design Thought創設者)、そしてS. ウォール氏(HP社最高技術責任者、HP中央研究所国際部門長)らの基調講演だった。また、マーケティング責任者、創造性が求められる職種を対象に、メッセ・デュッセルドルフが業界媒体W&Vと協力・実施したCreative Dayは、参加券が完売するほどの人気を示し、そして経営陣を対象としたセッションも、予約でいっぱいとなった。

 

反響が大きく非常に好評だったのは、業界に名を馳せる出展者の技術イノベーションと、革新的な

ビジネスモデルに焦点をあてた、『drupa innovation park (dip)』だ。フィールドサービスや広告における、拡張現実(AR)の市場性の高い応用だけではなく、マルチチャネル・キャンペーンの成功事例なども示された。コンテンツ主導型dip 2016の極めて重要な見識は、印刷が意義と付加価値を生む、ということである。

 

drupacity – デュッセルドルフ市内でdrupaを体験

drupaは、見本市会場の中だけにとどまらない。というのは、魅力的なメッセ開催都市として、デュッセルドルフ市自体が、drupacityの名の下、展示会、3Dイベント、ディスカッションフォーラム、あるいは動く研究室など、市内のあらゆる場所で、多彩なプログラムを提供していたからだ。このプロジェクトのおかげで、drupaに関心がある全ての方々が、街中で直に、そして肌で感じるほど身近に、メッセのテーマに触れることができた。これは、drupaの出展・来場者にとって、まさに付加価値であり、世界でもユニークなコンセプトである。『drupaがあつかうテーマを街中へ展開し、技術を分かりやすく、かつ体験できるようにする、というわれわれのコンセプトは、確実に効果を発揮した。デュッセルドルフ市民と来場者は、数多くのさまざまなイベントを通じて、drupaのテーマとつながることができた。drupacityは、皆にとってまさに貴重な体験であったことを証明した。』と振り返るのは、drupacityプログラムを担当したDestination DüsseldorfのB. ナイサー専務理事だ。『全世界からやってきたdrupa参加者は、デュッセルドルフで歓迎されていると感じ、そしてこの良い印象を自国へ持ち帰ることだろう。これが≪生きたマーケティング都市戦略≫であり、そして、この地の利を生かした活動は、われわれの街にとって非常に重要である。』

 

日本からの参加

drupa 2016に出展した日本企業は、㈱小森コーポレーション、ホリゾン・インターナショナル㈱、㈱ミヤコシをはじめ、およそ60社にのぼった。また、花王㈱、三和製作㈱、大創㈱+㈱塚谷刃物製作所、理想科学工業㈱など、初出展、あるいは復活組が多かったのも、今回のひとつの特徴といえる。その大半から、予想以上の集客、ならびに商談ができた、との評価をいただいた。日本からの来場についても、出展者、あるいは業界メディアが主催したツアーが多数実施されたこともあり、多くのお客様をお迎えすることができた。

 

メッセ・デュッセルドルフ・ジャパンの活動

 

Japan Day

日本からのお客様に、視察の成果を最大限に挙げていただく一助として、弊社では、会期中の6月7日(火)を『Japan Day』とし、以下の3つのプログラムを行った。

 

会場巡回ハイライトツアー: 業界注目のテーマを取り上げ、それに副った出展者のブースを訪問、各社からプレゼンテーションを受けるもので、今回は、プリント4.0と包装印刷(=Aコース)、プリント4.0と未来技術(=3D印刷、機能性印刷など / Bコース)の2本を実施した。両コースとも、定員を超える関心をいただいたため、ご希望の皆さま全てをご案内することはかなわなかったが、実際にご参加いただいた方々は、それぞれの企業の説明を熱心に聞き入っていた。ちなみに、AコースはBobst、HP、KOLBUS、touchpont packaging、Windmöller & Hölscherを、Bコースはdrupa innovation park、Heidelberg、Landa、LEONHARD KURZ Stiftung、Massivit 3D Printing Technologies、OE-Aを訪問した。

 

現地セミナー: ドイツ・欧州の業界、そして企業の動向・関心事など、日本の関係者にご興味を持っていただけるトピックスについて、ドイツ機械工業連盟(VDMA)をはじめ、ドイツ・欧州の業界団体や企業から講師を招き、開催した。セミナーは計4本で、その題目は、『ドイツ印刷機械産業の動向とグローバルトレンド』、『プリント4.0 – デジタル化が印刷業界に与える影響』、『有機&プリンテッドエレクトロニクス』、そして『印刷・メディア産業における、革新的な印刷ソリューション&ビジネスモデル』というものだった。参加者はおよそ40名にのぼり、真剣に耳を傾けていた。

 

懇親会: Japan Dayの締めくくりとして、18時から会場敷地内のコングレスセンター南で懇親会を開催、drupaの出展・来場者の方々に多数ご参加いただいた。ドイツ料理や地ビールを囲み、なごやかな雰囲気のなか、情報交換が活発に行われた。

 

drupa 2020

会期中に発表されたとおり、次回のdrupaは4年後の、2020年6月23日(火)~7月3日(金)に、デュッセルドルフ見本市会場で開催される。

 

『drupa』に関する情報・お問い合わせは、(株)メッセ・デュッセルドルフ・ジャパン、あるいは日本語ウェブページhttp://drupa.messe-dus.co.jp/ をご覧下さい。

 

(株)メッセ・デュッセルドルフ・ジャパン

担当:  橋木 雅弘

 

〒102-0094  東京都千代田区紀尾井町4-1            TEL.:   03-5210-9951

                     ニューオータニ ガーデンコート7F        FAX:    03-5210-9959

Asahi, Dr. Dieter Niederstadt, Technical Marketing Manager
With drupa 2016 we see our efforts confirmed that visitors, prospects and customers changed their point of view in the flexo printing area completely. In today’s surrounding, stunning graphical quality is a given. Customers are more looking into productivity advancements of a product such as the improvement in overall equipment effectiveness, e.g. to reduced make ready waste and fewer press wash-ups. We were happy that we had the opportunity to explain the perfect solution of fixed colour palette printing in reference to extended color gamut (ECG) and drupa was a good podium for that. These OEE benefits create significant improvement at the print converter and has been a hot topic in our conversations at the booth.

Bobst, Jean-Pascal Bobst, CEO
The industries we serve today are searching for drastic productivity improvement through innovations, services and people relationship. Moreover the digitalization of the packaging supply chain is paving the way for the future. This year´s drupa has again been a great platform for us to demonstrate that we deliver the right solutions for our customers´ applications – be they folding carton, flexible material, labels or corrugated board.

Canon, Jeppe Frandsen, Executive Vice President Canon Europe
Canon came to drupa 2016 with the aim of demonstrating the range and depth of our capabilities in a way that reflected the real business of our customers. We set out to give visitors fresh ideas about how they could expand their capabilities and to inspire them to unleash print in their own individual ways. We’ve surpassed that objective on multiple levels. The response of visitors to what we’ve shown and discussed with them has been hugely positive. The deciding factor for so many Canon customers here at drupa 2016 has been the inspiration they have taken from the live print applications we have shown – so much so, in fact that for us it has been the ‘applications drupa’. Our many applications, offering significant added value particularly in the areas of commercial print and publishing, have given them confidence in the immediate business potential of our end-to-end solutions and, through their investments with Canon, they’re looking to ensure the long-term future of their businesses. In turn, our commitment far beyond drupa is to give them the long-term support to achieve their goals.

CHILI publish, Kevin Goeminne, CEO
drupa 2016 gave us the opportunity to show that CHILI publish has evolved a lot since it first drupa participation in 2012. With not only the launch of a new product but also the numerous partnerships, CHILI publish wants to emphasize that our company is growing and is becoming an important player in the industry. At the booth, we wanted to create a casual and cosy feeling where people were welcomed to learn more about CHILI publish and its products. Which has certainly paid off as the number of visitors on our booth exceeded our expectations! drupa gave us the opportunity to meet people we have only been in contact with via mail or phone and to strengthen existing contacts in real life. CHILI publish is looking forward to the next edition of drupa and will make sure to show many more innovations by then!

EFI, Guy Gecht, CEO
The USP of drupa is clearly the production plants in operation. This allows visitors to follow and assess the complete workflow. An asset no other trade fair in the world has to offer.

Enfocus, Fabian Prudhomme, Vice President
Again, drupa managed to attract visitors from all over the world, which gave us an extraordinary opportunity to touch base with our existing Enfocus community as much as with new customers. People who were not familiar yet with Enfocus had the chance to discover our solutions and the value these can bring to their respective companies. We showcased the endless possibilities of the Enfocus solutions during the 800 live demos we delivered on our booth. We are absolutely delighted with the feedback and votes of confidence we received from our visitors. Not only is this the result of our customer centric approach in everything we do, but I also believe that we succeeded in convincing our visitors that it is possible to not only touch the future but also automate it! This drupa was the most successful edition for Enfocus yet and we are already looking forward to drupa 2020.

Epson, Duncan Ferguson, Executive Director, Professional Printing & Robotics, Epson Europe
This drupa is Epson’s biggest ever showcase for our most complete range of inkjet printers for prepress, signage, photographic, textile and label applications. We have had a very successful show with significant orders from companies around the globe, particularly for the SureColor SC-S signage range, which has led us to increase production to meet demand. Interest in our SurePress L-6034UV digital label press, commercialised at drupa, was high with orders taken at the show from Germany and the UK. Our Print Shop Zone too was extremely busy and attracted huge interest from visitors discovering how our desktop solutions enable them to offer a collaborative design-and-print service to produce personalized products.


Esko, Udo Panenka, President
At drupa 2016, Esko exhibited with its sister company X-Rite Pantone and subsidiaries Enfocus and MediaBeacon. Spread out across six Inspiration Zones, visitors experienced the combined innovations to improve the steps of a typical packaging production workflow. Bringing that message and demonstrating the value add of a connected and integrated workflow has come across really well for the many visitors we welcomed at our stand. This drupa helps us to reconfirm our leadership position in all domains of packaging and labels workflows; the overwhelming amount of visitors from all over the globe exceeded our expectations both in closed orders as well as in new contacts.

Goss, Eric Bell, Marketing Director
Achieving More Together’ was undoubtedly the right theme for Goss this drupa. We’ve had a very successful show, working side-by-side with our partners, and this will be continue to be the most logical way forward to support not only our existing customers, but new prospects too. Our drupa 2016 successes include significant product orders, signed for live on the stand; the sale of the first Goss Thallo system since acquiring of this product line from DG press ServiceS; and the launch of another Goss industry-first, the embedded color bar for web offset packaging production. All in all, drupa 2016 far exceeded our expectations and confirms that our approach to business, with our customers and partners at the forefront of our strategy, is the right direction for Goss moving forward.

Heidelberger Druckmaschinen AG, Gerold Linzbach, CEO
We are very satisfied with the outcome of the trade fair. Thanks to drupa Heidelberg starts into the new business with a positive outlook. Our motto Simply Smart was a success with visitors. We received a high demand for our industrial printing ranges and exceeded our own targets. The further automation of offset printing produced a high number of contracts signed especially for our high-performance presses. Together with our partner Fuji we have set new standards in industrial digital printing. The debut and market launch of our new digital printing machine Primefire 106 was extremely promising prompting worldwide sales for packaging applications. With drupa tailwainds we are on course for growth.

Highcon, Aviv Ratzman, CEO and Co-Founder
drupa 2016 has been a tipping point for our business. We launched our technology at drupa 2012, but this one has been a real reinforcement of our vision. Sales to both new customers and existing customers have surpassed our expectations by far. drupa has been confirmation that digital technology, and finishing in particular, has reached the point where it is becoming mainstream. Many of the customers we met during drupa have realized the need to start investing in technology rather than continue to expand capacity, adding value to their products instead of competing on price.

HP, Francois Martin, worldwide marketing director HP Graphics Solutions Business
drupa 2016 has been a landmark show for HP. It is clear that digital has arrived as mainstream, with HP experiencing the best attendance at any drupa ever and with sales not only surpassing 2012 results by 20%, but exceeding our 2016 ambitious goals by 25% overall. drupa continues to be the most relevant industry event for innovation, and HP is committed to keep reinventing to help our customers reinvent their own possibilities, ensuring that drupa 2020 is better than we could imagine.

Ink Router, Robert Godwin, Director of Business Development
Our first time exhibiting at drupa was a great success. It made it possible for us to introduce our dynamic new product, InkRouter to visitors from all over the world. One of the largest fairs in the world brought us in contact with leaders in the printing industry, which offered us the opportunity to network and to create more brand awareness and brand recognition. Sabine Geldermann, Global Director of drupa and the Messe Düsseldorf team did a great job, I’m glad we were part of this event. drupa 2016 has exceeded our expectations and we are already looking forward to the next edition!

Kodak, Olivier Claude, Worldwide Director of Sales and Customer Operations
drupa 2016 completely exceeded Kodak’s expectations. Tens of thousands of high caliber visitors, customers and prospects from around the world visited our stand to do business and see the more than 20 products and technologies Kodak launched at this year’s show. The fact that we hit our sales target on Day 7 – and having reached 168% of our sales target on Day 9 - is testimony of the industry’s trust in our cutting edge technology, which helps our customers deliver on profitability, sustainability and growth.

Landa, Benny Landa, Chairman
drupa 2016 will be remembered as the inflection point in the industry’s transition from mechanical printing to digital. In the past, digital printing vendors had to try to convince the market that digital is the way to go. Previously it was a ‘push’ selling motion. Now, for the first time, the situation has reversed. There is a very strong ‘pull’ from the market, driven by both customers and brand-owners, who are now demanding digital printing. It seems that the market leaders – in packaging, commercial printing and in publishing – have come to the realization that they simply must go digital. For Landa Digital Printing, this market awakening has been particularly rewarding, as reflected in the substantial number of orders which we took at drupa. Customers are telling us that no one comes even close to matching our quality, speed, substrate independence and print cost, which combine to create a tremendous value proposition.

Massivit 3D Printing Technology, Lilach Sapir, VP Marketing and Business Development
This drupa is Massivit 3D first presentation at an international trade fair. It was a great chance for us to present our 3D printing solutions made for printers in an exhibition for Print Service Providers. Our expectations are more than fulfilled. We had some nice sales mostly to large/wide format printers who understand that the use of 3D printing is their future and enables them to add another dimension to their business and grow their services and business in the visual communication world.

Mimaki, Mike Horsten, General Marketing Manager EMEA
drupa always gathers visitors from all around the world and from all different segments of the printing industry. Our 295 sq. booth was a success and attracted a large audience during the 11 days of show! The drupa organisation was as impeccable as ever, and it manages to keep up with the trends in an evolving industry. We had the chance to talk to our customers and discuss how Mimaki can support them with future opportunities. Our Design Book was a big hit, as it shows what kind of applications Mimaki customers have already developed in the past and it thanks our clients for their creativity. This portfolio also inspires people and shows the amazing results that emerge when we create together with our clients.

QuadTech, Karl Fritchen, President

drupa 2016 has been a fantastic show for QuadTech! We wanted to reach specific printing markets with the launch of four new products. There is no better place than drupa to connect with those markets, and take advantage of the bright spotlight. Not only was the quantity of show visitors very high for us, but also the quality. It seemed that almost all were customers or potential customers of our print technology. We experienced very high interest and extremely positive response to our ColorTrack, DeltaCam, Inspection System and MultiCam TRIM introductions. After investing heavily in new technology innovations, drupa gives us the opportunity to meet with our markets directly, and show them the fruits of our labor.

Ricoh, John Blyth, Market Development Manager & Production Printing Business Group
For us drupa 2016 has been all about enabling Ricoh to open new worlds of opportunity to new and potential clients alike. We have been delighted by the strong and steady flow of visitors on to our stand. There is nowhere like drupa for bringing decision makers in our industry, from all corners of the globe, together.
Most notable of all for us has been the relative seniority and influence of so many of those we have been proud to host on our stand. They seem to have appreciated the warm open welcome and the way Ricoh has set out a clear narrative that covers the full, integrated breadth of services and solutions that we offer. In production printing and beyond. From multi-drop inkjet to additive manufacturing, end to end workflow to neon toner and lean and green consultanc. Drupa 2016 has been eventful. But overwhelmingly in a positive way and we are already looking forward to drupa 2020.

Scodix, Amit Shvartz, Vice President of Marketing
Gaining over 100 new customers in 11 days, Scodix had an extremely successful drupa 2016. The largest exhibition in print provides a hugely popular forum and within this buzzing environment, we saw sales doubling and doubling with each coming day. With an incredibly fruitful launch at the show in 2012, we saw our company grow from 12 to over 200 customers and drupa played a vital part in that accomplishment. We hoped for similar success in 2016 and the show has exceeded all expectation. Scodix’ vision to ‘enhance your competitive edge’ and drupa’s message of ‘touch the future’ went hand-in-hand for us at the show and we saw these synergies demonstrated by phenomenal business results.

VDMA, Dr. Markus Heering, Managing Director of the Printing and Paper Technology Association within the German Engineering Federation (VDMA)
Not only our own VDMA stand got an enormous respones, our member companies also gave us the feedback that the quality of conversations they had and the numner of lead and new orders were extremely positive. Our manufacturers have made use of the lately difficult years to develop custom-fit solutions for the changed needs in the print industry. We have every reason to look to the future with optimism. Print is an industry with a future!


Xeikon, Danny Mertens, Corporate Communications Manager
drupa 2016 was a special edition for us, as it was our first major show since we were acquired by Flint Group. The booth, including a number of Xeikon technologies and Flint Group presence, made this collaboration visible for our visitors. With the theme “X marks the spot”, we wanted to mark our position in the market. We are pleased to say that once again, drupa 2016 has been a successful edition for us. We aimed to create an open and welcome atmosphere at our booth and this was more than visible through the amount of visitors on our stand every day. It gave us the opportunity to get in contact with partners, competitors, existing customers that we have known for years and new, future customers from all over the world. drupa is a unique experience, not only by its size but most of all by its diversified public. Countdown for the next edition in 2020 has started!
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